Interview

REGIONAL SALES MANAGER | GOODWE, SOUTH INDIA

MR. ANURUDH BHARDWAJ

Q.Could you briefly explain to us about your company and its mission within the renewable energy industry?

GoodWe is a company that specializes in renewable energy solutions, particularly in the field of solar energy. Our products are essential for converting the DC power generated by solar panels into AC power that can be used by homes and businesses, as well as for storing excess energy for later use. Our mission is to provide highquality, reliable, and innovative solar inverters and energy storage systems. We aim to promote sustainability and accelerate the global transition to renewable energy. We focus on enhancing the efficiency and reliability of solar power systems, to make solar energy more accessible and practical for a wide range of users. By doing so, GoodWe contributes to reducing reliance on fossil fuels and lowering carbon emissions, aligning with broader environmental goals.

Q. In the past few years, what significant accomplishments or milestones has GoodWe company achieved?

In recent years, GoodWe has achieved several significant milestones and accomplishments that reflect its growth and impact in the renewable energy sector:

1. Global Expansion: Over the past few years GoodWe has expanded its presence in international markets, establishing a strong global footprint. We now have 11 subsidiaries and 27 sales and service centres across the globe which has helped broaden our customer base and enhance brand recognition worldwide.

2. Awards and Recognition: We have received multiple industry awards for our product excellence and technological advancements. GoodWe has been ranked as one of the Top 10 inverter suppliers by IHS Markit and has achieved 7 consecutive TUV Rheinland ‘All Quality Matters’ Awards (Sole inverter brand to have won 7 awards).

3. Increased Manufacturing Capacity: The company has significantly expanded its manufacturing capabilities to meet growing demand. We’ve recently added a production facility in Vietnam. Our annual Inverter production capacity is 35 GW along with 2.1 GWH of Battery production capacity.

4. Strong Financial Performance: GoodWe has shown exponential financial growth. We have increased our global sales revenue by approximately 5 times in past 4 years. We were recently awarded as “Most Financially Stable Inverter Company” by BloombergNEF.

These accomplishments underscore GoodWe’s role as a leading player in the renewable energy industry and its ongoing commitment to advancing solar technology and sustainability.

 

Q.Could you provide an overview of the company’s range of solutions and products, including residential solutions, energy storage systems, utility-scale PV solutions, residential and commercial grid-tied inverters, utility products, PV building materials, and any other offerings?

GoodWe offers a comprehensive range of solutions and products designed to address various needs in the renewable energy sector. Here’s a quick overview of our product Portfolio:

1. Residential Solutions

• Residential Solar Inverters: GoodWe provides a range of inverters for residential solar systems, including single-phase and threephase models. Our residential Inverter ranges from 0.7 kW to 30 kW.

• Hybrid Inverters: These inverters combine solar power generation with energy storage capabilities, allowing homeowners to store excess energy in batteries for later use. This enhances self-consumption and energy independence.

2. Energy Storage Systems • Battery Storage Solutions: GoodWe’s energy storage systems include various types of batteries. These systems are designed to store excess solar energy for use when sunlight is not available, improving energy reliability and efficiency.

3. Commercial & Industrial Solutions GoodWe offers wide range of Inverters and energy storage options for Commercial & Industrial applications such as Commercial Spaces, Industries, School and Colleges etc. Our C&I Inverter range starts from 25 kW to 125 kW. We also provide a wide range of C&I energy storage options with hybrid inverters and batteries up-to 156 kWh.

4. Utility Products GoodWe’s utility product line, including string inverters (ranges from 225-350 kW) and Mediumvoltage (MV) Station, which is a compact, plug and play step-up power centre and is capable of withstanding various types of environments. These products showcase advanced and high-performance solutions for large-scale solar installations.

5. PV Building Materials We also offer a versatile and aesthetically pleasing way to incorporate solar energy generation into buildings though our BIPV modules from 110 Wp to 525 Wp. Skylights, Facades, Greenhouse and Apartment balconies are ideal for such installations.

6. Other Offerings

• EV Charging Solutions: As part of their commitment to sustainable energy, GoodWe is also exploring and offering solutions related to electric vehicle (EV) charging, integrating these with solar energy systems for enhanced energy efficiency.

• Microinverter: Microinverter solution offers Module level monitoring and rapid shutdown safety features for residential systems. Overall, GoodWe has a diverse product range which is designed to support various applications from residential to large-scale utility projects.

 

Q. What are the typical challenges users encounters with your products, and what strategies does your company use to tackle those issues?

Grid instability in India presents several challenges for the operation of solar energy systems and the broader electrical grid. Issues with existing grid infrastructure such as frequent grid outage, Voltage fluctuations, surge and Harmonics in the existing system impacts adversely on Inverter component life. We continuously focus on our R&D efforts improving product design and functionality, addressing common issues at site. GoodWe also provides a range of online resources, including FAQs, instructional videos on our YouTube channel “GoodWe Solar Academy”, and user manuals, to help users better understand the product.

 

Q. What emerging trends are your company witnessing that could shape the future of the PV inverter market?

Renewable is a dynamic and evolving market which is driven by advancements in technology, changing user needs, and a growing focus on sustainability and efficiency. A few emerging trends in the PV Inverter Market are: • Increased adoption of hybrid Inverter especially in the matured markets such as US and Europe, where maximizing self-consumption and ensuring energy availability round-the-clock are gaining popularity. • Smart Energy Management Systems (SEMS)- There is a growing emphasis on integrated energy management systems that combine solar inverters with other technologies such as battery storage, EV charging, and smart home systems such as water heaters, smart plugs etc. Q. What diplomacy does the company have to meet the changing needs of the solar energy market? Continuous investment in R&D to stay at the forefront of technology and adapt to market trends to develop innovative products with superior quality and keeping a customer centric approach helps our company to stay on track with the changing demands of the market. As a multi-national Firm, it’s also important that we keep up with the market trends and have a global market strategy by tailoring products and strategies to regional needs.

 

Q. What key message do you want to convey to industry professionals and potential customers via REI Expo 2024?

At REI 2024, We would want to position ourselves as a leading, innovative, and customer-centric partner in the solar energy sector. Our products are robust, future-ready and priced very competitive in the market. We are a customer-driven company with global presence. We invite industry professionals and our potential customers to explore strategic partnerships and collaborative opportunities by leveraging our global expertise to drive innovation and expand market reach together.

 

Q. Are there any upcoming products or technologies you can share with us that will be launched in the near future?

GoodWe is constantly innovating and working on new technologies to enhance its product lineup. While specific details about upcoming products might be confidential until their official launch, we’re continuously working on next-gen inverters with higher efficiency and compatibility. Enhanced Energy storage solutions, EV charging integration and smart home connectivity are the key focus areas. I request interested readers to keep an eye on official announcements and product launches for the most accurate and detailed information