BREAKING NEWS

RE Developers are Worried of Transmission Woes

RE Developers are Worried of Transmission Woes

Interview

DIRECTOR | MICROTEK INTERNATIONAL PVT. LTD.

SAURABH GUPTA

Microtek has earned its Brand Value and has become India’s Most Preferred Brand because of its focus on User Friendly and unique value proposition range of Products for the masses. Also our company has focused on having the best after sales service and has established PAN India Unmatched Service Network of 150 own service centres and more than 355 service points. 

 

Q. “Creating a sustainable future through building preservation green architecture and smart design” How much this slogan succeeded or works for your company?

 
Microtek is the Largest Power Product Company in India and has been working on using energy efficient and power saving technologies in all of its product range from inverter/UPS to Stabilizer. Microtek has also entered into the Renewable Solar Energy sector with a wide range of Solar products which falls in line with the said slogan.
 

Q. What is your mission towards reducing pollution?

 
We as Microtek are focused on Solar products and in fact our Ad-campaign for this year is based only on Solar and by today we have sold more than 50MW of Solar Panels to the residential sector. This will indirectly help us to reduce Pollution.
 

Q. Tell me something about your products?

 
We have a wide range of Solar products which includes Solar Panels from 50W to 320W which are Ideal for On-Grid as well as Off-Grid applications, Off-Grid Solar PCU designed both in PWM & MPPT technology to give maximum benefit from Solar Energy and minimize your Electricity Bill, On-Grid Solar PCU with Grid-Tie functionality to export Excess Generation of Electricity from Solar Panels if there is active Net Metering Policy in State & Solar Management Units to convert existing conventional Inverter/UPS to Solar Inverter/UPS. We are also into commissioning of Solar Projects.
 

Q. What are things or strategies which make Microtek India’s most preferred Brand?

 
Microtek has earned its Brand Value and has become India’s Most Preferred Brand because of its focus on User Friendly and unique value proposition range of Products for the masses. Also Microtek has focused on having the best after sales service and has established PAN India Unmatched Service Network of 150 own service centers and more than 355 service points. Customer satisfaction has been our prime objective, which has helped us to become India’s Most Preferred Brand.
 

Q. What are your services for your customers?

 
Our primary service has been to provide wide range of Home UPS power backup solutions like UPS EB, UPS E2+, UPS 24x7 HB, UPS XP for domestic households applications and Jumbo UPS High Capacity Series for Sophisticated Applications like Petrol Pump, Air Conditioner,Shopping Mall, Water Motor, Computer & IT. We manufacture Energy Efficient Automatic Voltage Stabilizer for Air Conditioner, Mainline, Refrigertaor and Television Applications to safeguard them from Voltage Fluctuations. We also manufacture Online UPS from 1KVA to 30KVA for Critical Loads like ATM Machine, Medical Equipments, CCTV Cameras, Share Markets, Computers, Servers and Network equipments like Routers, Switches and Hubs.
Our R&D is continuously working on product development for users benefit by making more and more efficient products.
 

Q. Microtek founded in 1986, how much do you think Microtek is growing till now?

 
Microtek has been steadily growing for last 3 decades as it has been adjusting its product portfolio from time to time as per the market requirements. Presently our growth is focused on Renewable Solar Energy segment where we are making available complete range of products. More than 100% growth is there in Renewable Energy Sector.
 

Q. What is your reach in Indian market as compared with your competitors?

 
In our segment Microtek is the undisputed Largest Player for the last many years and has been continuously increasing its market share. Microtek Brand has a widespread presence in 29 States,676 Districts,5564 Tehsils with our Strong and wide Distribution  Network of 62060 Channel Partners spread all across India.
We also have the widest after Sales Service Network all across India with our Own 150 Service Centers and more than 355 Service Points.
 

Q. What do you think how faster you accept new technologies? 

 
Microtek has set up modern In-house Comprehensive R&D, Certified by Department of Scientific and Industrial Research comprising of a team of highly qualified and experienced qualified professionals, and is strongly dedicated to provide technologically advanced & high quality products superior to our competitors.
 

Q. How Microtek is contributing in REI and what are your expectations from REI?

 
As explained above Microtek is committed for increasing its presence and market share in renewable solar energy segment and for the same REI is a platform to showcase our complete comprehensive solar product range to the world, specially to the solar industry and spread our reach.
 

Q. Tell me something about your current projects and your plans for future?    

 
Our focus is presently on the domestic residential segment and going ahead we are going to focus on doing complete residential projects.