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Interview

CHIEF MARKETING OFFICER; ADANI SOLAR

PRASHANT MATHUR

  1.  Adani Solar is a leader in manufacturing Solar PV cells and modules, what do you thinks how Adani Solar is growing till now?

Adani Solar continues its efforts to be the largest & only vertically integrated cell & module manufacturer in India with 1.2 GW capacity. We continue to increase our presence with large EPC & medium EPC –that continues to be our bread & butter segment.

Apart from that we are focused on expanding our retail presence. We have channel partners all over India, through which we are now going deeper into the market and becoming the choice of our consumer who would demand Adani Solar modules from their EPC companies. Hence, in terms of brand visibility Adani Solar is now getting deeper into the rural market as well as the last mile connectivity with the customers.

Adani Solar is the Solar PV manufacturing arm of Adani Group, one of India's largest businesses spanning across resources, logistics, energy, agri and ancillary industries. I firmly think that the most important offering for any module manufacturer is the reliability, i.e. product reliability and company’s reliability. With Adani Solar you get both, as we manufacture cells and modules in house, we are also looking to set up wafer and ingot facility, which will be one-of-its-kind in India. We are bringing the best quality product along with the reliability associated with the Group. That is our differentiating factor from other manufacturers who are only dependent on solar business.

 

2.  What are the products are available in your bucket? Are you going to launch any new product this year?

We continue to make innovations in our products, with greater efficiency and bringing latest products in the global market. Bifacial and half-cut cells, N heterojunction, Multi bus bars etc. and the kind of technologies we plan on introducing in India is gaining popularity globally. To mention a few, in multi-crystalline modules we continue to produce highest Wattage modules of 335 – 345 Wp, in MonoPERC series of modules of 365 – 380 Wattages and we also have Bifacial modules, though in India Bifacial modules are not popular, but we feel that in future Bifacial will gain more prominence in the country.At present, the highest capacity module is in Mono PERC of 375 - 380 Wp. It should be noted that we are the only manufacturer in India to produce high efficiency monofacial and bifacial modules. We are confident of boosting these efficiencies with an objective to achieve a capacity of above 400 Wp modules in the next 6 to 8 months.

 

3.  What are the projects on which the company is working and what are the achievements of the company till now?

Currently, we are India's largest Solar cell and PV modules manufacturer with capacity of 1.2 GW at Mundra, Gujarat in India. The state-of-the-art manufacturing facility with multi-level infrastructure is optimised for scaling up to 3 GW of modules and cells under one roof. As a part of the company’s business growth strategy, we continue to evaluate expansion strategies. Conducive business environment is a key factor in expansion plan.

For projects, in Solar EPC business unit, within its first year of operation, projects over 250 MW are commissioned and over 400 MW are under execution, which makes us the India’s fastest growing Solar EPC Company.

Our Notable clients in India include 100 MW of The Singareni Collieries Company Limited (SCCL), 140 MW of Energy Efficiency Services Limited (EESL), Solar Energy Corporation of India etc.

After achieving Top Performer ratings during early June 2019 in terms of performance & reliability among all its industry peers in the PVEL scorecard report for two consecutive years 2018 & 2019, Adani Solar emerged as the only Indian manufacturer considered as a bankable company for projects outside India, ahead of many other Indian solar manufacturers in terms of brand recognition (according to recent survey by BNEF)

We honor and acknowledge such accomplishments and ratings from globally renowned bodies like PVEL and BNEF. In solar Industry, vertically integrated manufacturers like Adani Solar are more often considered bankable than non-vertically integrated ones as they have both control over process and quality. Such accreditations demonstrate that Adani Solar is a committed manufacturer which has implemented state-of-the-art facility with best industry practices ensuring superior performance and reliability of its products. Recently, Adani Solar won the Highest Gold Award Category Rating by the International Research Institute of Manufacturing at National Awards for Manufacturing Competitiveness. Being chosen winner from the top 100 players in the sector is indeed a great recognition.

 

4.  How solar power helps in reducing the carbon footprints and how it helps in attaining a sustainable future?

The Indian renewable energy sector has witnessed a tremendous success on the installation and supply of solar power further leading to a shift towards renewable power as the driver of global energy transformation. The alarming climatic changes calls for immediate implementation of steps towards sustainability. Renewable energy is increasingly playing a larger role in fulfilling this commitment to nation building. India has pledged to reduce carbon emissions at multiple climate forums and only recently reiterated its commitment to the landmark Paris accord. We at the Adani Group see it as our responsibility – and indeed the responsibility of the entire corporate sector – to help India fulfil this pledge.

 

5.  How India can achieve the target of 100W solarpower generation target 2022?

India has tremendous potential in renewable energy and that’s the way to go. Renewable energy is the future across the globe including India. The goal of installing 175 GW of renewable energy capacity by 2022 looks achievable with the right policies and participation of industry. The government is making the right moves by encouraging manufacturing in this sector. The sector will find further impetus with battery in all areas like residential and grid based applications. Obviously, the batteries will play a larger role in EV segment and would help in sizeable reduction of fossil fuels in transportation! Since in India the per capita power consumption is quite low at less than 1000 units, we have a lot of space for renewable and conventional energy forms to exist side by side.